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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05278_Field_OMLJ T27.txt
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1996-04-10
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621b
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Instantly, the reader can grasp why McLuhan
frustrated many in his day, and why in the 1990s
some are inspired to cite the Internet as a medium
consistent with McLuhan’s theory. The frustration
with this benign and visionary diagnosis stems
from its poetic lack of precision. Conventional
scientific methods cannot prove McLuhan right or
wrong. It is the scope, not the precision of Dr.
McLuhan’s theories that commands enduring
attention.
“The artist is the man in any field, scientific or
humanistic, who grasps the implications of his
actions and of new knowledge in his own time. He is